When it comes to improving sales effectiveness, Brad Freyer is your go-to guy. His more than decades worth of experience at Sandler Training has allowed him to showcase his expertise in training, coaching, and consulting hundreds of business owners, presidents, managers, and salespeople to achieve both individual and company goals through A-plus sales. With a diverse background in leadership, business development, sales, and marketing, Brad offers a wealth of insight to non-traditional approaches, processes, and environment across different industries like manufacturing, among many others. This reputation and track record of his has elevated success to the organizations he’s handled from small businesses to Fortune 100 companies.
It’s pretty great to be able to reach our 50th episode today and so, I wanted to bring in a special guest to commemorate this milestone. Welcome my good friend, Brad Freyer, whom you may know from our Monday morning Live Stream, "Playing to Win." Brad always seems to make success look easy but today he opens up and shares his reality of making tough decisions, handling the unexpected tragedy with faith, and what to do when everything you know in the book is not working.
2:57 Brad shares his learnings from 2020
11:55 Beginning the change process when what you do is not working
17:39 Brad talks about being in a place of fear and doubt while running the business
28:17 When you need to pass the baton
35:59 How faith is a driving force for Brad
45:45 Never take small victories for granted
49:11 The power of curiosity
55:55 Brad’s passionate plea to entrepreneurs
Keep the faith.
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