How To Fireproof and Scale Your Business Through The Lens of A Law Firm | Mike Morse

March 24, 2021

Episode Summary

Mike Morse is a guy that has redefined the way law firms practice their business. Since he founded his own law firm in 1995, the company has grown to 150 employees, served 25,000 clients,  and collected more than $1 billion for victims of auto, truck and motorcycle accidents. These numbers are definitive proof that Mike Morse Law Firm has become the largest personal injury firm in Michigan.

His passion for his craft continues with his #1 Amazon best-selling book “Fireproof”, in which he unlocks what it takes to grow a law firm effectively like an entrepreneur would grow a venture. Mike also lectures across the country with his fresh take on the practice of law, and has since received numerous accolades including DBiz Top Lawyer and 21st Century Innovator. Likewise, he is also a familiar face in prominent news outlets and renowned publications such as The Today Show and Huffington Post, among others.

Episode Note

Running a law firm is not a walk in a park, and part of it is because lawyers don’t naturally think of themselves as entrepreneurs or even business people. The same sentiment is applicable with professional founders in professional service firms getting stuck in the nitty gritty of things, rather than growth. Today, I am joined by Mike Morse, who is the founder of the well-known Mike Morse Law Firm in Michigan, to talk about the art of delegation, finding the balance of working in and on your business, the important role of EOS Integrators, and getting the message across through unique advertisements.

5:01 The key differences of EOS from the “Fireproof” method

11:18 Lawyers are not naturally good business people

16:41 Delegate and elevate to extricate yourself from the day-to-day grind

20:20 You cannot scale until you can really delegate in a robust way

23:49 Mike shares how he found an integrator that would pair well with his visionary characteristic

36:31 Scaling a personal brand through unique ads

46:50 Make ads that break through the noise and highlight your core values, not those that serve as random irritation

50:28 Mike’s passionate plea to entrepreneurs

"Hire a business coach to help you learn a system like EOS-slash-Fireproof that makes you understand your business better."




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