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Episode Summary

This episode of Practice Freedom takes you on a journey of discovery with Mark’s guest, Jamie Rosin, a third-generation owner of a 93-year-old optometry business. We navigate the transition from a small family operation to a regional player with over 50 locations, unveiling the power of patient experience, innovative items, and the crucial role of family in business operations.

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What if the secret of scaling your business lies in the balance between innovative thinking and deeply-seated family values?


This episode of Practice Freedom takes you on a journey of discovery with Mark’s guest, Jamie Rosin, a third-generation owner of a 93-year-old optometry business. We navigate the transition from a small family operation to a regional player with over 50 locations, unveiling the power of patient experience, innovative items, and the crucial role of family in business operations.


We promise to challenge the way you perceive business growth. Together with Jamie, we analyze the critical role of risks and commitment in achieving business objectives. Mark and Jamie dive into the nitty-gritty of testing, measuring, and iterating - shattering the myths of success as we explore the importance of vision, mutual respect, and the value of learning from failures. We further reveal the power of a facilitator in managing the dynamics of family businesses.


Of course, leadership is at the heart of this transforming journey. In Mark’s conversation with Jamie, we unravel the role of astute self-awareness, two-way communication, and feedback around effective leadership. We explore the essence of risk-taking, the magic of trial and error, and the necessity of a long-term vision in navigating personal growth. Jamie provides insights into supplier relationship management, the influence of different leadership styles, and the driving force of passion in entrepreneurship. 


Join us in this conversation that promises to change your perspective on business growth, leadership, and family dynamics!


In this episode, you will hear:

  • Jamie’s journey of scaling his family's 93-year-old optometry business from a few locations to over 50, and their emphasis on the patient experience
  • The challenges and rewards of transforming a vision into reality with calculated risks and consistent commitment, alongside the role of testing, measuring, and iterating key elements
  • Family business dynamics and how to incorporate mutual respect, learning from failures, and the significance of an external facilitator to manage potential tensions
  • Jamie Rosin’s insight into leadership complexities and effective leadership, with an emphasis on self-awareness, two-way communication, and the role of feedback
  • Why risk-taking and the trial-and-error approach in achieving business success matter, along with having a long-term vision
  • How managing supplier relationships and the art of negotiation can build meaningful partnerships that aid business growth
  • Jamie's passionate plea for leadership and entrepreneurial spirit, urging listeners to commit to their vision and leverage feedback for continuous improvement

Resources from this episode:

Rosin Eyecare: www.rosineyecare.com

Email Jamie Rosin: jarosin@rosineyecare.com

Connect with Jamie on LinkedIn: linkedin.com/in/james-rosin-a98732

Find Jamie on Twitter: twitter.com/jmrosin


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