Remember when you felt tied down by the conflicting emotions of wanting to offer a helping hand but also having to meet your own needs? 

We've all been there, and so has Mark’s guest for today's episode, Dr. Keith Johnson, an orthopedic practitioner from El Paso, Texas. Join us as we navigate the challenges of operating a healthcare practice as a business. We grapple with the undercurrents of guilt many doctors face when charging for their services and the necessity of placing a fair price on high-value healthcare.

Picturing business in medicine can be like imagining a high-end chess game, intricate and multifaceted. As the conversation progresses, we unravel the mindset shift required to transition from the insurance system mentality to the retail side of healthcare. Uncover the insights from successful dentists who have managed to strike a balance between fair pricing and quality services. We also consider the need to foster a culture that perceives healthcare as a valuable service, not something free.

Striving for excellence in healthcare goes beyond the surgical skills. It dives into leadership and entrepreneurial spirit, something that Dr. Johnson passionately advocates for. We discuss the importance of freedom, autonomy, and the constraints necessary for these to be effective. We also address the danger if corporations become the stewards of medical practices, potentially leading to the deterioration of medicine. 

By the end of this conversation, we hope to leave you inspired, informed, and excited about the potential of creating a landscape of entrepreneurial healthcare practices that offer options contributing to a better healthcare system.

In this episode, you will hear:

• The challenges of running a healthcare practice as a business and dealing with the guilt of charging for services
• A comparison of the business of medicine to a high-end chess game and the complexities involved
• The shift required to transition from the insurance system mentality to the retail side of healthcare
• Why a culture shift in healthcare is needed, where it is perceived as a valuable service rather than something free
• The importance of leadership and entrepreneurial spirit in healthcare
• The dangers of corporations owning and arbitrating medical practices and its potential impact on the quality of medicine
• Saying no in healthcare, setting boundaries for the greater good, and the difficulty of navigating the guilt associated with it

Resources from this episode:

Dr. Keith R. Johnson’s website: DrKeithRJohnson.com 

Visit JWDO Store: JWDOStore.com

Email Dr. Johnson: Dr.KeithJohnson@yahoo.com

Dr. Johnson on Facebook: www.facebook.com/drkeithrjohnson 

Connect with Dr. Johnson on Instagram: www.instagram.com/jwdostore

Dr. Johnson on LinkedIn: www.linkedin.com/in/keith-johnson-214879a

Connect with Dr. Johnson on Twitter: www.twitter.com/dr_keithjohnson

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