Ever wondered how to decode the seasonality and volatility of your business with simple math? 

Imagine the clarity and confidence of making informed decisions based on a crystal clear understanding of your numbers. You're about to discover the magic of trailing 12-month numbers and how it can revolutionize your business perspective. 

On this episode of Practice Freedom, Mark will guide you on how to add together 12 months of data to arrive at a total trailing 12-month number. To avoid any confusion, we’ll stick to just the total trailing 12-month number without venturing into an average.

High volatility in your business can be a real bugbear when it comes to forecasting, right? Buckle up for a game-changing template to simplify this process and help you track your trailing 12-month numbers effectively. The beauty of this process is that it can radically shift how you view your organization, offering greater insight into your business trends. 

Get ready to unlock the full potential of your business with your 12-month numbers!

In this episode, you will hear:

• How using trailing 12-month numbers can help you to understand business volatility and seasonality
• Instructions for compiling 12 months of data into one comprehensive number, avoiding confusion with trailing 12-month averages
• The concept of simplifying forecasting for high-volatility businesses and emphasizing tracking trailing 12-month numbers
• A template to help in the tracking and analysis of trailing 12-month numbers
• Account for variations like trailing 52 weeks and trailing four quarters for a different perspective on business performance
• The potential for future forecasting, like a forecast of 13 weeks for businesses that have data scheduled far in advance

Resources from this episode:

Website - www.markhendersonleary.com

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