Toughness and Innovation: Lessons from the Oil and Gas Industry | Mark LaCour

June 9, 2021

Episode Summary

Mark LaCour has been in the oil and gas industry for over 25 years. He is the founder of Modalpoint, a market research and strategy company focused on this industry. His expertise has earned him a reputation as a trusted industry “insider” and independent third party researcher. He has since extended himself into new media territory, where he has the top oil and gas podcasts all over the world, is a sought after public speaker and author on the topic, sits on several of the oil and gas boards, and has one of the top presences in social media when it comes to thought leaders in the industry.

Episode Note

Some people think that the oil and gas industry has been totally misunderstood over the years for its supposed negative effects to the environment, but there are good stories that the public never hears. Today, I am joined by a good friend of mine, Mark LaCour who wants to debunk these myths. He’s a guy who’s been in the oil and gas industry for a while now and he’s out here telling us what the narrative is really like behind the scenes. From this episode, you’ll also get to learn a great deal about applying innovation to tried and tested systems without losing the essence of your company or industry, and just really keeping an open mind because you never know whether the next opportunity is staring you right there in the face.

2:32 Mark tells us about what’s going on in the oil and gas industry right now

7:10 As we head into the future, our energy mix is changing

13:18 Oil and gas companies have internal venture capital groups and they’re looking for entrepreneurs and giving them resources

16:33 How the industry is totally misunderstood 

22:17 The oil and gas industry is driven by the culture of safety

30:24 Mark talks about the recycling situation in the US

34:52 How cooperating with other industries tends to bring the oil and gas industry up to modern standards faster 

35:35 The two big major threats facing the oil and gas industry right now: lack of talent and negative publicity

38:15 There is a need to figure out what we can do to help the world without being intrusive

43:22 Mark's passionate plea to entrepreneurs

"Be open-minded. One of the worst things you can do is to think you know it all."




Production credit:

Engineering / Post-Production: Jim McCarthy
Art / Design: Immanuel Ahiable

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