Unleash the Art and Humanity of Your People Through Process | Maceo Jourdan

August 25, 2021

Episode Summary

Maceo Jourdan has a diverse range of entrepreneurial experiences under his wing. For one, he was the founder, Chairman, and CEO of Retire3 (R3) Publishing, a Phoenix-based publishing company that grew exponentially to a topline revenue of $48 million at the time of his decision to retire. Since his exit from R3, he has launched products in CPG, publishing, and healthcare, creating over $80 million in market capitalization for his companies in the last five years. With his wide-ranging career as an algorithmic trader, digital marketer, and CEO, he brings forth unique and exceptional post-transaction expertise.

Episode Note

There is true freedom that can be found in having processes. Contrary to popular belief, it’s not dehumanizing to have them in place. In fact, it actually has the power to amplify the humanness of your business. My good buddy Maceo Jourdan, who himself swears by the beauty of processes, joins me on the show today to talk about how it’s absolutely necessary to simplify with methodologies, building better habits, systemizing creativity, how to get started in crafting a process, and more.

1:08 Maceo shares how he got passionate about processes

3:10 What is a process?

10:46 The beauty of a process is that it forces you to become a good business owner.

15:48 You have to shrink your options to increase your creativity.

20:35 Processes don’t have to be micromanaging.

30:58 Process is a habit for a business.

36:25 Maceo talks about having a process for creativity and why it makes sense

43:27 Start simple.

47:50 Have fun with your processes.

49:14 Maceo’s passionate plea to entrepreneurs

“Integrate more impact to the world with your thinking”




Production credit:

Engineering / Post-Production: Jim McCarthy
Art / Design: Immanuel Ahiable

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