Why You Ought To Be Careful What You Wish For In Marketing | Darrell Evans

September 1, 2021

Episode Summary

As a man truly passionate about entrepreneurship, Darrell Evans has personally started and/or operated 6 businesses since the age of 20. He is the co-founder of Yokel Local Internet Marketing, which has helped companies and like-minded entrepreneurs generate over $300 million in revenue online since its inception in 2011. These days, he finds himself sharing his passion for his craft as the host of The Mindshift Podcast, which has spawned into several spin-offs like the Mindshift Business Accelerator (MBA) and the Mindshift Growth Mastermind (MGM). As an investor, business growth coach speaker, and creator of several digital marketing and sales programs, he loves sharing the lessons that have helped him and hundreds of other businesses market profitably, grow sales predictably, and build superstar teams.

Episode Note

Digital marketing is not just about pushing buttons inside of those social media platforms. It’s all about knowing your customer intimately. It’s all about understanding how they think, feel, act, and speak in their normal daily life. Darrell Evans joins us on the show to talk more about marketing in times of abundance, learning when to say no, the importance of talking to your customers and small data, and The Mindshift method.

3:44 It all starts with saying, “Where do we want to go from here?”

12:49 Talk to your customers and build trust.

22:17 Darrell talks about the five-star prospect.

25:12 The sales mindset and the marketing mindset are different.

31:06 Don’t hire someone who has a degree in marketing.

37:03 If you ask a question that requires a fact, you can start to segment what’s really going on in their mind.

46:44 Customer support or customer service can be a profit center.

49:49 Darrell shares more about his Mindshift methodology

1:01:39 Darrell’s passionate plea to entrepreneurs

“Shift your mind and you’ll shift your results.”




Production credit:

Engineering / Post-Production: Jim McCarthy
Art / Design: Immanuel Ahiable

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