Leveraging Influencers and Core Values for Positive Change in Healthcare Organizations

Leveraging Influencers and Core Values for Positive Change in Healthcare Organizations

By Mark Henderson Leary |
August 10, 2023

Healthcare organizations often operate within a complex system, including various personalities, skill sets, and attitudes. The way these organizations handle these complexities can significantly impact their success. This article explores the potential of leveraging outsized influencers and core values to drive positive change in healthcare organizations. 


The Impact of Outsized Influencers on Healthcare 

Outsized influencers are individuals who wield substantial influence within an organization. These could be leading physicians, seasoned nurses, or highly regarded administrators in healthcare. Their opinions and actions can significantly shape the organization's culture, affecting everything from team morale to the quality of patient care. 

While their influence can be positive, it can also have adverse effects if not managed effectively. For instance, a physician with an outsized influence could undermine a carefully crafted strategy or derail a change initiative, thereby damaging the organization's culture. Therefore, healthcare leaders must identify and effectively manage these influencers.

Strategies could include direct conversations with these individuals about their influence, providing training on the power of their words, or implementing structures that mitigate their ability to derail initiatives. It's important to respect their influence but also to guide it in a way that benefits the organization as a whole. 


The Role of Core Values 

Core values are the fundamental beliefs that guide an organization's behavior and decision-making process. They set the tone for the culture and provide a framework for expected behaviors. 

In healthcare, core values could include patient-first care, integrity, compassion, and excellence. When clearly defined and communicated, these values can act as a guiding light, helping everyone in the organization understand what is expected of them and how they should interact with others. 

Moreover, core values can help protect your organization from the outsized influence of potentially toxic team members. By clearly defining what is and isn't acceptable behavior, you can provide a buffer against negative influences and uphold the standards you've set for your organization.


“Permission to Play” Values

Beyond core values, it's also important to consider “permission to play” values. These are the minimum behavioral standards that anyone in your organization should meet. For instance, honesty would be a “permission to play” value in a bank. In a healthcare organization, this could be respect for patients' privacy.

“Permission to play” values are particularly crucial in managing outsized influencers. By establishing clear standards of behavior, you can hold these influencers accountable and prevent reputation damage, brand damage, and negative cultural impact. 


The Power of Short-Form Content 

The above strategies can be effectively communicated through short-form content like blog posts or podcasts. Short-form content is easily digestible and can be consumed in small chunks, making it a powerful tool for reaching busy healthcare professionals. By sharing your insights and strategies in this format, you can help others in the healthcare industry navigate the complexities of managing outsized influencers and implementing core values. 

Remember, feedback is crucial. Encourage your audience to share their thoughts and spread the word about your content. 


In conclusion, managing outsized influencers and upholding core values can drive positive change in healthcare organizations. It's about striking a balance between respecting individual influence and maintaining a strong, positive organizational culture.

Implementing these strategies can revolutionize your healthcare organization and foster a healthy work environment.

If you want to learn more about Practice Freedom, check out https://www.markhendersonleary.com/podcasts/prf099.

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