Unlocking Practice Growth: The Power of Retention, Recruitment, Process Efficiency and Saying “No”

Unlocking Practice Growth: The Power of Retention, Recruitment, Process Efficiency and Saying “No”

By Mark Henderson Leary |
July 27, 2023

Maximizing growth in your practice can be a complex challenge, especially when faced with resource constraints. However, by leveraging four major levers - retention, recruitment, process efficiency, and the power of saying “no,” you can overcome these challenges and empower your practice towards exponential growth.


Leveraging Resources for Practice Growth

1. Retention

Retention is the first lever to pull when managing resource constraints, especially people-related. The key to retaining your best staff is establishing a strong culture that resonates with your team. This means knowing who your best people are, understanding your core values, and ensuring your team feels valued and appreciated. Remember, compensation is not the only solution to retention issues, and creating a supportive, nurturing environment is equally, if not more, important.


2. Recruitment

Recruitment is the second lever to pull when dealing with resource constraints. To recruit effectively, you should clearly understand what your practice stands for and what kind of people you want to attract. Attracting the right talent requires you to put significant resources into finding the right people and showcasing your practice's culture and values. 


Improving Processes and Saying “No” Effectively

1. Process Efficiency

Process efficiency is the third lever for managing resource constraints. By refining your processes, you can make significant improvements in efficiency, leading to better results with fewer resources. However, it's important to note that processes alone can't solve all problems - you can't out-process poor performers. Therefore, while focusing on processes can improve efficiency and predictability of outcomes, it's not usually a 10x factor for overall growth.


2. Saying “No”

The fourth and final lever to pull when dealing with resource constraints is the power of saying “no.” Knowing how to thoughtfully say yes and no can help you manage the flow of your resources and align your practice's focus towards the best strategies. Knowing your core focus and niche and understanding what you do best can guide you in deciding what to say no to. Saying “no” to things outside your sweet spot can help protect your brand, ensure quality outcomes, and avoid unnecessary risks.


Understanding and leveraging these four levers - retention, recruitment, process efficiency, and the power of saying “no” - can help you manage resource constraints and drive growth in your practice. You can maximize your practice's potential and achieve exponential growth by establishing a strong culture, recruiting effectively, refining your processes, and learning to say “no” strategically.

If you want to learn more about Practice Freedom, check out https://www.markhendersonleary.com/podcasts/prf097.

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